National Mayor's Challenge for Water Conservation
Mayors/City Officials! The national challenge is back for its third year. Does your city have what it takes?
Renew your commitment to sustainability for your city by taking the Mayor's Challenge for Water Conservation, a non-profit community service program presented by the Wyland Foundation and National Presenting Partner Toyota, in association with the National League of Cities, US EPA and the US Forest Service.
Now in its third year, the National Mayor's Challenge for Water Conservation is one of the most engaging, zero-cost educational outreach tools especially designed for cities and water utilities to encourage conservation in your communities. Plus, your participation helps your residents win any of over a thousand prizes including a Toyota Prius c, water-saving home products, home improvement gift cards, and more!
About the Program
The 3rd Annual Mayor’s Challenge for Water Conservation, April 1-30, 2014, is a friendly, community-based competition between cities across the nation to see who can be the most “water wise.” With support from private and public partners, mayors nationwide challenge their residents to conserve water, energy, and other natural resources on behalf of their city through a series of informative, easy-to-use online pledges. Look for our ads in USA Today in April 2014. We'll be encouraging residents in your city to step up to the challenge! But why wait until then? The sooner you start, the better your city's chances of winning. Simply sign the letter of support now and we’ll send you additional information, promotional materials, and ideas for making the challenge a success in your city.
How It Works
Residents go online to www.mywaterpledge.com from April 1-30, 2014, enter their city name, and then make online pledges to conserve water, save energy, and reduce pollution on behalf of their city. Cities will compete in the following revised population categories for 2013: (5,000-30,000 residents, 30,000 -100,000 residents, 100,000-300,000, 300,000-600,000, and 600,000+ residents). The city with the highest percentage of residents who take the challenge in their population category wins. Best of all, all of the participating residents from the winning cities are entered to win thousands of dollars in water and energy saving prizes, including a 2014 Toyota Prius c. Last year, the challenge awarded more than $50,000 in prizes to hundreds of residents in U.S. cities. Participants see real results based on simple actions they can do to save water and energy. The program can be implemented at no cost to the city, with little or no additional demands on city resources or staff. Residents also learn about resources in their area to take their commitment of conservation even further, from regional water and energy resource issues to cost-saving tips at home. Once you sign the letter of support, we will send you a promotional toolkit that includes tips for a successful campaign, sample press release, sample City Resolution, sample social media posts, sample videos from past participating mayors, sample blogs, web banner templates, poster or print ad templates, and a tips sheet of benefits and facts. You and your staff can do as much or as little as your time allows. Either way, by simply being involved and committing to the Challenge, you’re leading your city’s residents to take the necessary steps to become better-informed and more active stewards of the community and our natural resources.
Why Your City Needs To Get Involved
In the state of California alone, nearly 20% of all energy consumption goes toward moving, cleaning and heating water. As it has become increasingly clear, the value of water conservation has enormous benefits to local economies, the environment, and even our global climate. In heavily populated drought plagued states the benefits of conservation are incalculable; in water abundant states the energy savings and the environmental benefits are enormous. The bottom line is: water conservation not only benefits every state in the nation — it benefits the entire planet. The Mayors Challenge for Water Conservation makes it easy for you and your city to have a lasting impact: • With no costs to cities or tax-payers, the Mayors Challenge offers a compelling, affordable way to motivate residents to conserve water and energy resources. • Creates a legacy for you and your city by reaffirming your commitment to protecting natural resources and reducing your city’s “water footprint.” • Recognizes and rewards your residents who are committed to making a difference in your community. Residents can save money, help your city meet conservation goals, discover water-related issues affecting your region — and earn a chance to win water-saving prizes – including a Toyota Prius. • Combines regional education about water and energy conservation and offers ways for people can save money, earn incentives to green their homes, and reduce our nation's environmental footprint. • Ties in with state and national water, energy, and GHG management plans, such as California's AB32 or Texas' SB 184. • The 2013 Challenge resulted in 20 million+ media impressions and resident participation from more than 1,000 cities, including representation from every state in the United States.
2013 National Results
A heartfelt thanks to residents from over 1,000 cities in all 50 states who made online pledges at www.mywaterpledge.com to save water, use less energy and reduce pollution at home and in their community with potential cost savings of more than $30.6 million. In addition, challenge participants pledged to reduce their use of single-use plastic water bottles by more than 5.4 million bottles and eliminate 69.9 million pounds of hazardous waste from entering watersheds. By altering daily lifestyle choices, pledges also resulted in potentially 18.3 million fewer pounds in landfills and 2.2 million fewer pounds of fertilizer in the waste stream. Potential savings of 67.8 million gallons of oil and 2.7 billion pounds of carbon dioxide rounded out the final pledge results.
Water is our most precious resource, and we must use it wisely. In Atlanta, we are spending billions of dollars to overhaul our water and sewer infrastructure in an effort to reduce system leaks and protect the Chattahoochee River. I encourage everyone to take the pledge. Conserving water is easy, it's smart and it's the right thing to do.
Kasim Reed, Mayor of Atlanta, GA
Water conservation is so important in our region... And when you talk about saving water, you’re also talking about saving energy, because it takes energy to pump water and it takes energy to treat water. I encourage Tucsonans to take the pledge and commit to the many little ways they can save water and energy every day. It all adds up - to a brighter, greener, more energy-efficient future.
Jonathan Rothschild, Mayor of Tucson, AZ
The Mayor’s Challenge for Water Conservation allowed Cities and Mayor’s a unique way to reach out to residents and the business community; challenging them to not only conserve water, but to realize the positive impact we collectively make by making good environmental decisions that affect everyday life... We’re already looking forward to next year’s Mayor’s Challenge for Water Conservation.
Shane Burckle, Water Conservation Coordinator, City of Newport Beach, CA
To deliver a world class city where everyone matters, we must create a sustainable Denver – one that is built for generations we may never meet. Water is a particularly critical resource for the West that we must preserve for our children's children. We can all play a role by using this precious and finite resource as wisely and thoughtfully as we can.
Michael Hancock, Mayor of Denver, CO