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National Mayor's Challenge for Water Conservation
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National Mayor's Challenge for Water Conservation

Mayors/City Officials! The national challenge for water conservation is back for its 6th year. Does your city have what it takes to win?


The Wyland Foundation's Annual National Mayor's Challenge for Water Conservation held every Earth Month (April 1-30) is a competition that encourages cities across the nation to see who can be the most water wise by asking their residents to take a series of informative, easy to use pledges online to conserve water, energy and other natural resources. The non-profit campaign is presented nationally by Toyota and the Wyland Foundation, in association with NLC, EPA Office of Water, U.S. Forest Service, the Toro Company, Bytelaunch, Inc., Wondergrove Kids, and mayors and water agencies across the country.

With 2017 being its sixth year, the challenge has become widely recognized as one of the most engaging, zero-cost outreach tools especially designed for cities and water utilities to encourage conservation in the United States. As a leader, your participation helps conservation-minded residents of your city win over $50,000 in eco-friendly prizes including a 2017 Toyota Prius Prime, water-saving home products, home improvement gift cards and more. 

Complete the form on the right to show your support and you will receive additional information, promotional materials, and ideas for making the challenge a success in your city.

About the Program

Whether it's drought conditions in the West or the high costs of energy related to water use in the East, saving water has become one of the most talked about issues in the nation today. The National Mayor's Challenge for Water Conservation was created to reward residents for positive conservation behavior, provide immediate feedback with real time city by city results that can be measured against their neighboring cities, set goals to promote positive changes in consumer behavior and put a spotlight on public role models to encourage behavioral change.

The overall campaign is designed to:

  • Save costs for consumers
  • Save infrastructure and operating costs for cities
  • Promote drought resiliency
  • Protect watersheds and ecosystems

Moreover, residents also learn about resources in their area to take their commitment of conservation even further, from regional water and energy resource issues, to cost-saving tips at home. As part of the program, city staff can do as much or as little as their time allows. Either way, by simply being involved and committing to the Challenge, you’re leading your city’s residents to take the necessary steps to become better-informed and more active stewards of the community and our natural resources.

How It Works

  1. Residents go to www.mywaterpledge.com
  2. Take a 4-step conservation pledge on behalf of the city
  3. See city's current standings
  4. Encourage their friends to take part

The city with the highest percentage of residents who take the challenge in their population category wins. Cities will compete in the following population categories for 2016:
  • 5,000 - 29,999
  • 30,000 - 99,999
  • 100,000 - 299,999
  • 300,000 - 599,999
  • 600,000+
Participants in the winning cities are eligible to win hundreds of prizes. Last year, the challenge awarded more than $50,000 in prizes to nearly 1,000 residents in U.S. cities. Most importantly, participants see the enormous impact they can have on their community by taking simple actions to save water and energy.

City Prize! Pocket Park Landscape Makeover

One winning city from the 2015 challenge will be chosen at random to receive a pocket park landscape makeover, including state of the art water efficient irrigation from the Toro Company.

2014 winner Dallas, TX received a new water efficient outdoor classroom at Nancy Cochran Elementary School. The project broke ground on April 9 with Dallas Mayor Mike Rawlings and EPA Administrator Gina McCarthy. The interior courtyard at the school was refashioned with Texas native trees, plants and grasses, decomposed granite pathways, low-cost water efficient irrigation and weather sensors, and student gardens for each grade.
Texas Land Care of Dallas and the Toro Company contributed installation services and irrigation, respectively, with underwriting for the project from the Wyland Foundatoin, Toyota and a grant from Melody and David howell. The school can expect to save over 250,000 gallons of water a year versus a conventional irrigated lawn area of the same size.

Why Your City Needs To Get Involved

  • With no costs to cities or tax-payers, the Mayors Challenge offers a compelling, positive way to motivate residents to conserve water and energy resources.
  • Creates a legacy for you and your city by reaffirming your commitment to protecting natural resources and reducing your city’s “water footprint.”
  • Recognizes and rewards your residents who are committed to making a difference in your community. Residents can save money, help your city meet conservation goals, discover water-related issues affecting your region — and earn a chance to win water-saving prizes – including a Toyota Prius.
  • Ties in with state and national water, energy, and GHG management plans, such as California's AB32 or Texas' SB 184.

2016 Highlights and Results

  • The cities with the highest percentage of residents making pledges during the campaign included Boston, Mass., Aurora, Colo., Ventura, Calif., Andover, Minn., and Laguna Beach, Calif.
  • Residents around the nation, from Anchorage to the Florida Keys, made 404,407 pledges to reduce water waste by more than 1.9 billion gallons — or roughly enough water to fill 2,877 Olympic-sized swimming pools.
  • By altering daily lifestyle choices, pledges also resulted in potentially 42 million fewer pounds in landfills. Potential savings of 12 million gallons of oil, 6.1 billion pounds of carbon dioxide, 126 million kilowatt hours of electricity, and $29 million in consumer cost savings rounded out the final pledge results.

2015 Highlights and Results

  • The challenge had direct participation from mayors in 36 states, from San Diego to Miami, Florida, who encouraged their residents to participate
  • The cities of San Diego, CA, Aurora, CO, Torrance, CA, Poway, CA and Hermosa Beach, CA, led an effort among over 42,000 people across the nation to take 391,325 specific actions over the next year to change the way they use water in the home yard, and the community - a 30% increase over 2014.
  • By sticking to their commitments, the collective efforts of these residents will reduce national water waste by 1.5 billion gallons, reduce waste sent to landfills by 47 million pounds, eliminate more than 141,000 pounds of hazardous waste from entering our watersheds and save 139 million kilowatt hours of energy.
  • 2015 National Mayor's Challenge Wrap Up

Sign up your city here!
(U.S. Mayors; City Leaders Only)

Sign the letter of support now and we'll send you additional information, promotion materials, and ideas for making the national water challenge a success in your city.

"As a leader committed to efficient use of natural resources, I support the mission of the Mayor's Challenge for Water Conservation, a non-profit national community service program, and in so doing renew my commitment to sustainability for my city and for future generations."

First Name
Last Name
Statement of Support

Mayor's Challenge Toolkit

Photo Gallery

  • Announcement of 2014 Grand Prize Winner on The Weather Channel
  • 2014 Grand Prize TOYOTA Prius Plug-In
  • National Mayor's Challenge for Water Conservation
  • Dallas receives WaterSmart Software prize

Mayor's Message

Mike Rawlings, Mayor of Dallas, Tx

Water is our most precious resource, and we must use it wisely. In Atlanta, we are spending billions of dollars to overhaul our water and sewer infrastructure in an effort to reduce system leaks and protect the Chattahoochee River. I encourage everyone to take the pledge. Conserving water is easy, it's smart and it's the right thing to do.

Kasim Reed, Mayor of Atlanta, GA

Water conservation is so important in our region... And when you talk about saving water, you’re also talking about saving energy, because it takes energy to pump water and it takes energy to treat water. I encourage Tucsonans to take the pledge and commit to the many little ways they can save water and energy every day. It all adds up - to a brighter, greener, more energy-efficient future.

Jonathan Rothschild, Mayor of Tucson, AZ

The City of Dallas has a proud history of water conservation efforts, so it was a no-brainer to participate in the 2014 National Mayor’s Challenge for Water Conservation. Conservation is our cheapest source of water supply and is an important part of our long-term strategy as we look to provide for our future generations. The challenge demonstrates that Dallas residents are actively engaged in saving water and recognize that adequate water supplies and environmental sustainability are key factors to maintaining Dallas’ world-class status

Mike Rawlings, Mayor of Dallas, TX

To deliver a world class city where everyone matters, we must create a sustainable Denver – one that is built for generations we may never meet. Water is a particularly critical resource for the West that we must preserve for our children's children. We can all play a role by using this precious and finite resource as wisely and thoughtfully as we can.

Michael Hancock, Mayor of Denver, CO